• Social Media Marketing or Social Media Integration – Social media gives brand awareness and customer loyalty. Embedding videos from YouTube or using hashtags and Twitter handles to your website design or maybe with a pop-up and creating a timeline telling your brand’s story to the customer and the mission it’s going to serve them is now trending. The latest trends need to be updated in your website design template itself so that you are not left behind in any aspect by the SEO service provider you choose.
• On-page Optimization–It can also be called as on-page SEO. This includes the measures that can be taken directly while creating a website so that its position in the search rankings improves like optimizing the content in your website or improving meta-tags etc.
• Off-page Optimization – – It can also be called as off-page SEO. This includes the measures that can be taken indirectly while creating a website so that its position in the search rankings improves like optimizing backlink building for your website or social media optimization (SMO) or through Local SEO.
• Competitors Analysis–This is done by the company which includes researching links, keywords, contents, and more from your SEO competitor so that they can hack the most important elements of the strategies and tactics they use and put into your strategy.
• Website Analysis– And on-page optimization process includes a report that shows how you can improve your website rankings. It basically checks for plagiarized content, inbound links to your website and URL structure. These are done by SEO tools.

After The Final Shortlisting Of The Right SEO Company, Ask Your Future SEO Service Provider Some Simple Questions:

The current SEO tactics of the company and whether they strictly follow search engine guidelines. Some of the clients win they can share. The communication level of the company should be good and comforting. It helps as you need to deal with the company on a long-term basis.

• Team Strength – The SEO Company you are choosing, should have a team that has a good number of Digital marketers, Content writers, designers, and video animators.
• Sample reports – Ask the company, to share a few case studies or references to gauge its performance. If they have any experience in your industry and by what time they expect to see results after implementing SEO. If they are having any specific marketing specialties.
• Quality of blogs – The quality of blogs on the company’s site would reflect its expertise in the domain.
• Cost – it’s important to find a balance between the quality of work and the cost of long-term SEO work. It’s never possible that low cost and good quality service would go together.

How long have they been in business?

Howsoever, Before Choosing The Right SEO Services In Kolkata, You Should Know When Do You Need An SEO Company?

According to Google, “if you are thinking about hiring an SEO, the earlier the better.”

1. Before a new website launch or re-design
2. After a sudden loss in rankings due to an algorithm change
3. When you’re ready to branch out into new online marketing channels
4. When your traffic has remained stagnant for an extended period
5. When you are launching a new product or services
6. When new competition has impacted your rankings and traffic

Conclusion

The importance of choosing a good SEO company to work on your website, to work on your digital marketing in Kolkata. If you work with someone who doesn’t really know what they are doing and understand the implications of the work they are applying to a site, you can do more harm than good and in the long run, fixing that work will cost you more than actually choosing the company in the first place that can deliver correct results or correct strategy.